The two radio advertisements that I will compare are the one made by Vinny and the one made by Connor and Daniel. They were both vastly different ads that used different ad techniques.
Firstly I will talk about the advertisement Vinny made. Vinny's ad was more of an abstract kind of advertisement. He did not show what realisticly happens when someone gambles, but he did show how someone can lose everything (as he pointed out, education, love life.) by gambling. His ad was directly addressing the gamblers, showing fear, making them feel that fear of losing everything. I found this advertisement to be very effective. It made the listener think about the consequences of gambling, it was also very artisticly made. It flowed well together.
The one by Connor and Daniel was more of a story type of ad. This team used sound effects at the beginning of a school bell which created immediate setting for the story. Then the story started. There were characters, setting and conflict. After the story ended, a new person started talking, the narrator. Another thing to keep a not of, is that they used a completely different voice actor to be the narrator. Since James has a British accent, made the ad stand out since it was different. It also added a tone of authority.
Some of the challenges I found there to be, not only for me, but for everyone else was the editing part. Needing to find the right sound effects and making it all feel and sound well without over doing it was challenging in my opinion. I also found it hard staying in the time frame. Since it had to be up to 30 min. It was hard to cut out many parts of the script while still making it sound decent.
Friday, December 3, 2010
Thursday, October 14, 2010
Sport ad deconstruction
Target audience of sports ads
AD#1: http://www.youtube.com/watch?v=tsizQdNKhGg&NR=1
Gender: Males
Income: Middle class and higher
Age: 20 - 40
Education: Does not matter
Rural/urban: Rural more likely
Overall description of target audience:
This commercial is made more for middle class men around the age of 20 to 40. The customer most likely lives in a more rural location, but it can be urban as well.
AD#2: .http://www.youtube.com/watch?v=3R2suTfxGz0&feature=related
Gender: Males and females
Income: Middle class and higher
Age: teenagers - 40
Education: Does not matter
Rural/urban: Does not matter
Overall description of target audience:
This commercial would be targeted more towards females then males since in it they end up being the “better player” in tennis which I’m guessing would appeal to the female audience. It is also for any ages really, but the commercial would be more targeted towards teenagers and up.
AD#3: http://www.youtube.com/watch?v=jlXRengzZoc
Gender: Males
Income: Middle class and higher
Age: teenagers - 40
Education: Does not matter
Rural/urban: Rural more likely
Overall description of target audience:
The commercial for Nike Football is targeted more towards middle class males from teenagers and higher. Whether the customer lives in a rural area or urban does not really matter, but I’m guessing someone who
lives in a rural location with a big backyard would be more interested.
AD #4: http://www.youtube.com/watch?v=L_ssoM6D16U
http://www.youtube.com/watch?v=-89nkQLvibM
AD#1: http://www.youtube.com/watch?v=tsizQdNKhGg&NR=1
Gender: Males
Income: Middle class and higher
Age: 20 - 40
Education: Does not matter
Rural/urban: Rural more likely
Overall description of target audience:
This commercial is made more for middle class men around the age of 20 to 40. The customer most likely lives in a more rural location, but it can be urban as well.
AD#2: .http://www.youtube.com/watch?v=3R2suTfxGz0&feature=related
Gender: Males and females
Income: Middle class and higher
Age: teenagers - 40
Education: Does not matter
Rural/urban: Does not matter
Overall description of target audience:
This commercial would be targeted more towards females then males since in it they end up being the “better player” in tennis which I’m guessing would appeal to the female audience. It is also for any ages really, but the commercial would be more targeted towards teenagers and up.
AD#3: http://www.youtube.com/watch?v=jlXRengzZoc
Gender: Males
Income: Middle class and higher
Age: teenagers - 40
Education: Does not matter
Rural/urban: Rural more likely
Overall description of target audience:
The commercial for Nike Football is targeted more towards middle class males from teenagers and higher. Whether the customer lives in a rural area or urban does not really matter, but I’m guessing someone who
lives in a rural location with a big backyard would be more interested.
AD #4: http://www.youtube.com/watch?v=L_ssoM6D16U
Gender: males
Income: middle-class
Age: 20-40 years old
Education: doesn’t matter
Rural/urban: urban
Overall description of target audience:
middle-class men that are also middle-aged that buy shampoo for thicker-looking hair
Gender: males
Income: wealthy enough to buy Nike products;
middle-class
Age: doesn’t really matter, as soccer can connect with people of all ages
Education: doesn’t matter
Rural/urban: doesn’t matter; again, soccer canbe played in all areas of the world bypeople living in both urban and rural areas
Overall description of target audience: generally men who enjoy playing soccer; want to target people who desire glory or want to have hope in their sport career, and they will if they buy Nike products.
AD #6:
Gender: males
Income: doesn’t matter
Age: middle-aged
Education: doesn’t matter
Rural/urban: urban
Overall description of target audience: middle-aged males who can buy adidas products and like sports/succeeding in sports, especially soccer
http://www.youtube.com/watch?v=-89nkQLvibM
Wednesday, October 6, 2010
Fads
1. Jersey Shore
Jersey Shore is yet another reality tv show on MTV. It was made last year and it's going to be making another season this year. This show is basically about a bunch of good looking people who live in a big house and face dramatic "problems" every episode. A lot of the cast in this show are not even known from it, they are known from the drama they cause outside of the show. This show became so popular mostly because people, no matter how nice they may be, like to make fun of stupid people making fools of themselves.
2. Silly Bands
Silly bands are basically a piece of rubber that form into a certain shape when not around a wrist (animals, fantasy creatures, makeup, etc...) even though it may seem like Silly bands are something that little children would be more interested in because of the different colors and cute shapes, a lot of teenagers are known to wear them. Even if this may seem childish, I am not one to judge. Silly bands bring color to the clothes we wear. Let's be honest, we need a bit of color once in awhile.
3. Britney Spears
Britney Spears. Wheter you love her or hate her, she is known all over. She became a pop teen sensation only at 16 years of age. She was loved by everyone, she was on top, she had the good life. All that fame is overwhelming though, especially at the young age of 16. From this point on her life started going down. She was fallin apart. The gossip magazines targeted her like no other. After having breakdown after breakdown, the magazines simply stopes caring about her. Even though she had a bunch of good come back songs, she willnever be the girl next door again.
Jersey Shore is yet another reality tv show on MTV. It was made last year and it's going to be making another season this year. This show is basically about a bunch of good looking people who live in a big house and face dramatic "problems" every episode. A lot of the cast in this show are not even known from it, they are known from the drama they cause outside of the show. This show became so popular mostly because people, no matter how nice they may be, like to make fun of stupid people making fools of themselves.
2. Silly Bands
Silly bands are basically a piece of rubber that form into a certain shape when not around a wrist (animals, fantasy creatures, makeup, etc...) even though it may seem like Silly bands are something that little children would be more interested in because of the different colors and cute shapes, a lot of teenagers are known to wear them. Even if this may seem childish, I am not one to judge. Silly bands bring color to the clothes we wear. Let's be honest, we need a bit of color once in awhile.
3. Britney Spears
Britney Spears. Wheter you love her or hate her, she is known all over. She became a pop teen sensation only at 16 years of age. She was loved by everyone, she was on top, she had the good life. All that fame is overwhelming though, especially at the young age of 16. From this point on her life started going down. She was fallin apart. The gossip magazines targeted her like no other. After having breakdown after breakdown, the magazines simply stopes caring about her. Even though she had a bunch of good come back songs, she willnever be the girl next door again.
Wednesday, September 29, 2010
Slurpee Ad deconstruction
http://www.toxel.com/inspiration/2008/12/16/24-unique-and-creative-advertisements/
This advertisment is for the cold drink Slurpee. There are a few key concepts that can be discussed about this picture. The reason this advertisment reconstructs reality is because even if the drink is as cold as ice, the worst that can happen is that you get a brain freeze, i highly doubt it that your hair will spike up and turn into ice. Another thing to keep an eye out for is that the drink itself looks way too picture perfect. It looks as if she did not even touch it. On another note, the girl drinking it seems way too excited and happy to be drinking a slurpee. Sure, i myself would freak out that my hair has turned to ice, but she seems excited about the drink, not concerned about her hair.
This advertisment is very likely made for children and teenagers. It shows that this girl is very happy about the drink and even though it's blue (which would attract little kids to its colors), she likes it. If you showed this to a 40 or 50 year old man, he might apreciate it, but it's more likely that he will say it's just ice with food coloring and sugar. Saying it's bad for you and he wont have it.
Lastly, the people who get the money are the obvious, the model and the photographer, including everyone else who made this picture look appealing to the eye. There are also the makers of the drink who get money. Also if you look closely, you will notice on the Slurpee that there is the store name on it. Which mean that they also get the money. All the magazines and websites who post this in them also get some as well.
This is my deconstruction of this Slurpee advertisement.
This advertisment is for the cold drink Slurpee. There are a few key concepts that can be discussed about this picture. The reason this advertisment reconstructs reality is because even if the drink is as cold as ice, the worst that can happen is that you get a brain freeze, i highly doubt it that your hair will spike up and turn into ice. Another thing to keep an eye out for is that the drink itself looks way too picture perfect. It looks as if she did not even touch it. On another note, the girl drinking it seems way too excited and happy to be drinking a slurpee. Sure, i myself would freak out that my hair has turned to ice, but she seems excited about the drink, not concerned about her hair.
This advertisment is very likely made for children and teenagers. It shows that this girl is very happy about the drink and even though it's blue (which would attract little kids to its colors), she likes it. If you showed this to a 40 or 50 year old man, he might apreciate it, but it's more likely that he will say it's just ice with food coloring and sugar. Saying it's bad for you and he wont have it.
Lastly, the people who get the money are the obvious, the model and the photographer, including everyone else who made this picture look appealing to the eye. There are also the makers of the drink who get money. Also if you look closely, you will notice on the Slurpee that there is the store name on it. Which mean that they also get the money. All the magazines and websites who post this in them also get some as well.
This is my deconstruction of this Slurpee advertisement.
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