Sport ad deconstruction

Target audience of sports ads

AD#1: http://www.youtube.com/watch?v=tsizQdNKhGg&NR=1

Gender: Males
Income: Middle class and higher
Age: 20 - 40
Education: Does not matter
Rural/urban: Rural more likely
Overall description of target audience:
This commercial is made more for middle class men around the age of 20 to 40. The customer most likely lives in a more rural location, but it can be urban as well.
　
AD#2: .http://www.youtube.com/watch?v=3R2suTfxGz0&feature=related

Gender: Males and females
Income: Middle class and higher
Age: teenagers - 40
Education: Does not matter
Rural/urban: Does not matter
Overall description of target audience:
This commercial would be targeted more towards females then males since in it they end up being the “better player” in tennis which I’m guessing would appeal to the female audience. It is also for any ages really, but the commercial would be more targeted towards teenagers and up.

AD#3: http://www.youtube.com/watch?v=jlXRengzZoc

Gender: Males
Income: Middle class and higher
Age: teenagers - 40
Education: Does not matter
Rural/urban: Rural more likely
Overall description of target audience:
The commercial for Nike Football is targeted more towards middle class males from teenagers and higher. Whether the customer lives in a rural area or urban does not really matter, but I’m guessing someone who
lives in a rural location with a big backyard would be more interested.

AD #4: http://www.youtube.com/watch?v=L_ssoM6D16U

 

Gender: males

Income: middle-class

Age: 20-40 years old

Education: doesn’t matter

Rural/urban: urban

Overall description of target audience:

middle-class men that are also middle-aged that buy shampoo for thicker-looking hair

AD #5: http://www.youtube.com/watch?v=idLG6jh23yE

 

Gender: males

Income: wealthy enough to buy Nike products;

middle-class

Age: doesn’t really matter, as soccer can connect with people of all ages

Education: doesn’t matter

Rural/urban: doesn’t matter; again, soccer canbe played in all areas of the world bypeople living in both urban and rural areas

Overall description of target audience: generally men who enjoy playing soccer; want to target people who desire glory or want to have hope in their sport career, and they will if they buy Nike products.

　

AD #6:

 

Gender: males

Income: doesn’t matter

Age: middle-aged

Education: doesn’t matter

Rural/urban: urban

Overall description of target audience:  middle-aged males who can buy adidas products and like sports/succeeding in sports, especially soccer

http://www.youtube.com/watch?v=-89nkQLvibM

Fads

1. Jersey Shore
Jersey Shore is yet another reality tv show on MTV. It was made last year and it's going to be making another season this year. This show is basically about a bunch of good looking people who live in a big house and face dramatic "problems" every episode. A lot of the cast in this show are not even known from it, they are known from the drama they cause outside of the show. This show became so popular mostly because people, no matter how nice they may be, like to make fun of stupid people making fools of themselves.

2. Silly Bands
Silly bands are basically a piece of rubber that form into a certain shape when not around a wrist (animals, fantasy creatures, makeup, etc...) even though it may seem like Silly bands are something that little children would be more interested in because of the different colors and cute shapes, a lot of teenagers are known to wear them. Even if this may seem childish, I am not one to judge. Silly bands bring color to the clothes we wear. Let's be honest, we need a bit of color once in awhile.

3. Britney Spears
Britney Spears. Wheter you love her or hate her, she is known all over. She became a pop teen sensation only at 16 years of age. She was loved by everyone, she was on top, she had the good life. All that fame is overwhelming though, especially at the young age of 16. From this point on her life started going down. She was fallin apart. The gossip magazines targeted her like no other. After having breakdown after breakdown, the magazines simply stopes caring about her. Even though she had a bunch of good come back songs, she willnever be the girl next door again.